Building an email list is one of the most powerful ways to connect directly with your fans.

Unlike paid-driven social feeds that decide what your followers see, email gives you a direct line to the people who genuinely care about what you do.

Subscribers aren’t just data—they’re people who’ve given you permission to speak to them.

That’s a rare and precious opportunity.

Start by offering something meaningful in exchange for an email address.

Try offering a bonus track, a private vlog, a PDF checklist, or priority ticket sales.

Your lead magnet must speak directly to your fans’ interests and reflect your unique voice.

People are more likely to share their email if they feel they’re getting real value.

Capture attention at the moments they’re most engaged.

Your website homepage is a must.

Link your Instagram or TikTok bio to a dedicated signup page.

And consider using a pop up that appears after someone has spent a few seconds on your site [www.89g89.com].

Make your offer feel inviting, not salesy, and always state the benefit upfront.

Stay top of mind with regular, thoughtful emails.

Once someone joins your list, don’t disappear.

Find the rhythm that works for your audience and stick to it.

Test different cadences to see what your fans respond to best.

Pull back the curtain and let your humanity shine through.

Make them feel like insiders, not just recipients.

Personalize your messages when you can.

Address them as "Hey [Name]," not "Dear Subscriber".

Tell them why you’re sharing something specific with them.

Honor your subscribers’ trust with ethical practices.

Ignorance doesn’t protect you from legal consequences.

Respect every opt-out—no exceptions.

Trust is everything in direct communication.

Your subscribers aren’t leads—they’re your tribe.

Turn emails into conversations.

Reply to individual messages when you can.

Acknowledge anniversaries, album releases, or fan achievements.

When fans feel seen and heard, they become loyal supporters who will show up for you in ways that go beyond just clicking a button.

It’s not a spreadsheet—it’s a circle of believers.

These are the ones who’ll show up when no one else does.

The returns will far exceed any paid ad campaign