A supply-side platform (SSP) helps publishers turn ad performance data into revenue growth. By unifying per-impression signals, real-time auction intelligence, and RPM and CPM trend data, teams can improve floor pricing, header auctions, and viewability rates. AI-powered analytics surface bid density patterns, latency impacts, and top-yield cohorts to maximize yield across formats in 2025. https://positiverateaviationstore.com/ssp/